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This web site johnnyboys.com.au has the following in the site, "Johnny Boys Pizza strictly use only the freshest ingredients when making your pizza because we believe that perfect toppings." We saw that the webpage also stated " If you want more then just GREAT TASTING Pizza, look no further as Johnny Boys also create a range of the richest and popular Entrees, Pasta, Ribs and Wings, Deserts and supply the most POPULAR Soft Drinks." It also said " Wait no longer, give us a call and have a Johnny Boys Experience Tonight! Now Stocking GLUTEN free Pizza Bases." The header had johnny boys pizza as the highest ranking optimized keyword. It is followed by johnny, pizza delivery, and pizza online which isn't as ranked as highly as johnny boys pizza. The next words johnnyboys.com.au used was hot pizza. fresh pizza was included but might not be understood by web engines.